My time at The Humble Co.
The Humble Co is a company that offers a full range of oral care products with a strong focus on sustainability and eco-friendly practices.
Here you will see a selection of designs and photo work from my time with The Humble Co., from reimagined packaging and crafted advertisements to social media visuals, Amazon content, and product photography.
Packaging.
Updated and maintained all package designs.
Original Swedish Design
This was the original Swedish design. I was responsible for updating it to ensure compliance with U.S. regulations, as certain claims permissible in Europe are not allowed in the United States.
Update 1
Updated all the packaging to better attracted the US market as well as comply with laws and regulations on claims and design.
Update 2
The Humble Co. underwent a packaging rebrand with a new visual style. I updated all packaging to achieve a clean, clinical look while staying true to the brand guidelines.
Advertisements
Created virtual and printed advertisements on a monthly basis with our distributors for magazines, newspapers, and websites. Click to expand.
Amazon Content
Took photos and created designs for Amazon storefront, gallery images, and A+ content.
Example product: Stainless Steal Tongue Scraper
Trade Show Material
An important trade show for most CPG companies is Expo West. My Primary responsibility for this event was the development of the booth backdrop, as well as additional material such as signage, one-page handouts, and business cards for team members.
Planned and mapped out banners and booth set up.
Product Photography
Sample selection of photoshoots. Click to expand images.
Social Media
Managed social media by creating two posts per week with additional reels and videos, as well as reply to comments and messages.
